Amplience Fuels Growth with £32m Financing from AshGrove Capital
Amplience is a leading UK-based provider of content management software for brands and retailers to create customised front-end experiences across multiple channels
AshGrove’s capital will support Amplience in optimising its capital structure through refinancing, ensuring continued stability and long-term growth
London, January 27, 2025 — AshGrove Capital (“AshGrove”), an independent pan-European specialty lender, is delighted to announce the completion of a £32m senior secured investment in Amplience Limited (“Amplience”), a leading UK-headquartered provider of headless content management solutions. This marks the sixth investment from AshGrove Specialty Lending Fund II (“ASLF II”), a €650 million fund supporting high-growth B2B software and services companies.
Amplience enables e-commerce brands and retailers across EMEA and North America to create, manage, and distribute digital content seamlessly across multiple channels, including websites, email, apps, and social media. Its mission-critical solutions, encompassing Content Management Systems (CMS) and Digital Asset Management (DAM), are deeply embedded within customer tech stacks, delivering significant value by enhancing customer experience, driving sales conversion, and reducing content production time and costs.
AshGrove’s financing solution gives additional capacity from the company’s previous facility, providing the company with the additional runway and flexibility to continue investing in growth, and follows on from Farview Equity Partners’ (“Farview”) investment in the company in 2022, which saw them join existing investor, Octopus Ventures (“Octopus”).
Amplience is well positioned to capture market share in the digital content management space, where an ongoing structural shift away from legacy monolithic software providers towards composable solutions, like Amplience, continues to drive underlying market growth. Significant investment under the ownership of Farview and Octopus has seen the business develop market leading AI product features that enable its enterprise customers to streamline content production at scale, further solidifying Amplience’s segment leadership.
Bart Cloyd, Co-CEO & CFO of Amplience, commented: "This funding will help support our growth and fuel further investment in our platform, product roadmap, and most importantly, in delivering enhanced value to our customers. By strengthening our ability to meet their evolving needs, we aim to deepen our partnerships and support their success."
James Cunnah, Director at AshGrove Capital, commented: “Amplience is a business we have known for a number of years. We were approached directly by the shareholders who valued the edge we bring through our understanding of the business and the sector. We are excited to support their growth journey from here and greatly look forward to working with Farview, Octopus, and the management team.”
Guy Sochovsky, Founder & Partner of Farview Equity Partners, added: “This investment marks a defining moment for Amplience as we continue to innovate and expand. Both Farview and Octopus are grateful for AshGrove’s partnership and their commitment to our shared vision”
About AshGrove Capital
AshGrove Capital is an independent pan-European specialty lender providing tailored credit solutions to small and medium-sized companies. AshGrove focuses on senior secured investments in companies with resilient business models within B2B software and services, building long-term partnerships with founder-led as well as venture capital backed, growth equity backed, and private equity backed businesses.
For more information, please visit www.ashgrovecap.com
About Amplience
Amplience is a pioneering headless content management platform helping businesses deliver seamless, personalized customer experiences across digital channels. Serving a diverse base of global blue-chip customers, Amplience combines CMS and DAM capabilities to optimize digital content strategies.
About Farview Equity Partners
Farview Equity Partners specialises in investing in growth-oriented enterprise technology companies in Europe. Founded in 2019, Farview’s mission is to empower European enterprise and financial technology companies to grow beyond their current horizons. Farview invests exclusively in SaaS; technology-enabled information and business services; and financial technology companies. The firm makes both minority and control investments that range from €15 to €50 million. In addition to capital, Farview provides targeted support to its portfolio companies, leveraging its deep network, extensive resources and pattern recognition of past successes to help drive differentiated outcomes.
For more information, visit: www.farviewequity.com.
About Octopus Ventures
Octopus Ventures, part of Octopus Group, is one of the largest and most active venture capital investors in the UK and Europe. The firm manages £1.8bn and invests in over 180 businesses, focusing on companies addressing three of the world’s most pressing challenges: sustainability, empowerment, and healthcare innovation.
Octopus Ventures supports entrepreneurs from their first funding round through to IPO. By combining sector expertise, strong networks, and a deep commitment to founder success, the firm helps build businesses that can create long-term impact and drive positive change.
For more information, visit: www.octopusventures.com
Contact
AshGrove Capital
ashgrove@burwaycapital.com
